Digital marketing techniques every LSC should use to grow their business
Digital marketing is something that is more often than not forgotten in the language industry. We will show attendees how to use the most important digital channels effectively to help them grow their business, no matter their size. Some examples include exploring the link between SEO and content creation, tips for running a successful e-mail marketing campaign (e.g. e-mail copy, analytics, technology), social media techniques that are perfect for LSPs, and how to the make the most of analytics.