More than words: How Kaspersky Lab delivers impact in global marketing
Rapid growth in recent years and a global presence in almost 200 countries means Kaspersky Lab’s Sales and Marketing activities rely heavily on its online web presence. However Kaspersky Lab’s internal team of translators were struggling to cope with this dramatic increase in volume and sheer number of target languages and in early 2012 turned to SDL for support in managing its growing localisation requirements. Five years on and Kaspersky Lab has greatly benefited from their sole vendor localisation partnership with SDL. This includes enhanced translation quality, fast turnarounds, which are critical to the business, as well as efficiency savings through the use of SDL’s cloud-based translation management system, SDL Managed Translation and SDL Web CMS.
In this presentation Anastasiya Pozgoreva and Silvio Scozzari will talk about Kaspersky Lab’s localisation process prior to its SDL partnership and the journey with SDL as its localisation and technology partner to deliver high quality and relevant localised marketing content into 39 languages.