International SEO: Localising and translating websites just doesn’t cut it anymore
No doubt about it, search engine optimization (SEO) is one of the least expensive, yet most effective ways to boost online lead generation and sales. Unfortunately, it is still a mystery to many language service providers (LSPs) and businesses in general. With more than 3 billion people around the globe now having access to the Internet, SEO presents an amazing opportunity to outrank competitors in Google search results and to increase a company’s bottom line. The search giant now processes over 3.5 billion searches per day and someone will get the click and potentially make the sale. In this presentation, international SEO and digital marketing expert Chris Raulf of Boulder SEO Marketing shares what is working today and what will be working in the future, including: • Developing an SEO strategy for LSPs • SEO success: Customer case studies • A look under the hood; Google’s algorithm is getting smarter and smarter • It’s a mobile world: AMP and the importance of mobile-friendly websites • Outrank your competition with these easy-to-implement SEO strategies This presentation is geared toward those interested in taking advantage of SEO for their business. Participants will walk away with a clear understanding of what is working today and where SEO is headed in the future. You’ll also learn how to take advantage of tactics and strategies that can be implemented immediately after the session in order to boost Google organic search traffic.