Different clients, different needs
So your sales team wins that dream customer. What happens next? Is your new client a global audio company in need of managing new content? Or perhaps it’s an IT technology start-up or a localisation agency that outsources part of their workload? How familiar is your client with the localisation industry, processes and tools? How much do you know about their industry, product and goals? Do you know the brands you’re about to provide services to? What is the value that you can add? Do you, as a member of the production team, know all you need to know about the client and why should you find out?
Getting a sense of who you are dealing with defines a mature and responsible language service company (LSC). This information helps you ask the right questions and get the answers you need in return. Consequently, you are able to suggest, as well as apply, solutions that will meet the client’s goals and address their pain points, while saving both parties unnecessary headaches later on. As we introduce more and more automations to our everyday processes, let’s use the time we save thanks to machines wisely. So that the customer accomplishes exactly what they want to accomplish.