ND Focus – Elia's focus on Sales & Marketing / 6-7 July 2017 / Geneva, Switzerland

Agenda

Agenda

Our agenda combines expert presentations with workshops and practical sessions to consolidate your new skills and knowledge:

  • No need to choose what to attend – you’ll be able to attend each of the workshops during the two days
  • Perspectives from within AND beyond the language industry
  • Immediate benefits for your company as well as your personal skillset

The client – an alien being

Different aspects that help to better understand and convince the potential client. Psychology, the art of listening, the different client-side stakeholders, buyer personas and others…

Your company in the spotlight

Present the right thing in the right light, what is your niche and what does your body language say during your presentation, how important is the price in the end and how do you set your prices?

Marketing instruments

Do you need a marketing plan and what instruments are suitable for the size of your company? When is content king and when is it personal relationships? What role can social media play?

Workshop 1

Need sensing as a success factor in marketing and sales – benefits, pitfalls and practical examples

Workshop 3

Navigating sales and negotiations – how to be naturally successful in sales as a service business

Top
Day 1
06 July 2017
09:00 - 09:25
Group 1
Group 2
10:30 ‐ 11:00
Coffee break
12:30 ‐ 14:00
Lunch
14:00 ‐ 14:55
16:00 - 16:30
Coffee break
20:00 ‐ 23:00
Dinner
Day 2
07 July 2017
08:45 - 09:00
Group 1
Group 2
10:00 ‐ 10:30
Coffee break
12:00 ‐ 13:30
Lunch
15:30 ‐ 16:00
Coffee break
16:00 ‐ 17:00