Using influencers as a secret weapon in B2B marketing
When you hear the buzzword, “influencer marketing” you probably think of Gen-Y (and Z) personalities on Instagram, YouTube or Vine. While this is the mainstream world of influencers in the consumer brand world, influencer marketing for B2B is actually more important. In the US 91 percent of B2B transactions are at least influenced by word of mouth. If your work involves content creation as part of a wider inbound market program then this session is for you. I’ll discuss the framework and specifics of setting up and running a b2b influencer program with practical recommendations and best practice tips.