Building up and marketing your niche: Will it prevent your potential clients in other fields from reaching you?
Overcome your fear of losing a wider segment of your potential target after choosing a niche market to develop your skills and portfolio. Keep growing. And do it in style.
TRANSLATION: a single trade with a thousand faces.
At some point in our professional lives, all translators face a crossroads that will shape the rest of our careers in the language industry: the choice of specialisation.
When it comes to make such a delicate decision, we often lack the overall expertise or a comprehensive market landscape to help us make the best possible choice. Yet we make it, but while we develop our skills and client portfolio in one particular field, we may still wish to keep other doors open, whether because of our different interests or out of purely business & financial reasons.
What if we were wrong? What if there’s no future in the choice we made? Should we shut the door to other fields of specialisation and prevent other clients from knowing about us?
Or can we develop a wider set of skills and market our services in order to attract a wider range of clients and make some extra money, yet be still considered as top specialists in the field of our choice?
In my presentation I will provide some easy-to-use, yet powerful tools and questions that will help any translator compare the pros and cons of embracing a particular field of specialisation, regardless of their current stage in their professional careers. We will find out whether it is possible to market our skills and services in more than one field and how to be perceived as qualified professionals.
The key learnings from this presentation will set the basis for a deeper understanding of our personal, technical and marketing skills as language professionals, helping analyse our current status and defining some short- and long-term goals to make the most out of our training and marketing efforts.