The digital mindset: Beyond the technological fads
The increasing density of digital connections is redefining the boundaries of competition and sources of value for the customer in almost all sectors of activity, especially where information is a key element. This phenomenon requires a new combination of business strategies and changes in the structures and practices of organisations. The digitalisation implies a radical change of mentality. In order to face this challenge, current managers and professionals must be able to think in digital terms. Thinking in digital is not equivalent to knowing the new technologies but the impact of these in the redesign of the processes and the cultural challenge that implies in the organisation to lead this transformation. Managers and proffessionals of the XXI Century must reinforce the capacities they already possess but at the same time encourage the development of new capacities to recognise the opportunities and threats of the digital and thus be able to manage them productively and maximise the value of their business; in short, they must develop what we could define as a “digital mindset”.