Sofia Bobou is a content designer, i.e. the person in charge of words on your computer or mobile phone screen: what they say, how they look, what they do, how they meet your needs, entice search engines and drive business. For over 2 years she has led an in-house team of digital copywriters at a Greek bank. She holds an MA in Translation [University of Surrey, UK]. She also teaches translation to a bright bunch of postgraduate students at the University of Strasbourg, France. Fresh, dissident and mercurial, they keep her on her toes – for which she’s truly grateful.